Don’t Die in
the Woods*
Survival Guide & Gear Branding
Year: 2022
Sort: Brand Identity
Task: Creating a brand identity for an existing brand that requires more personality and enthusiasm.
Reason: The name Don’t Die in the Woods can seem slightly terrifying or uncomfortable. Creating a brand that nods at the name while also creating an inviting presence relating to survival and camping gear.
Solution: The branding revolves around the concept of idioms and, some, personal stories of surviving in the wilderness creating underlying humor and survival tips.
Task: Creating a brand identity for an existing brand that requires more personality and enthusiasm.
Reason: The name Don’t Die in the Woods can seem slightly terrifying or uncomfortable. Creating a brand that nods at the name while also creating an inviting presence relating to survival and camping gear.
Solution: The branding revolves around the concept of idioms and, some, personal stories of surviving in the wilderness creating underlying humor and survival tips.
