Divot*
Golf Ball Packaging
Year: 2022
Sort: Packaging
Task: Golf has always been more exclusive than inclusive to many demographics. Divot creates a diverse and outlandish package that is divergent from other products in the golf market.
Reason: Divot breaks the norm and invites more individuals of all demographics to play and learn the game.
Solution: Divot provides all the necessary equipment (besides the clubs) to start your journey as an amateur golfer and offers comforting language that makes you feel better about losing your round of balls.
Task: Golf has always been more exclusive than inclusive to many demographics. Divot creates a diverse and outlandish package that is divergent from other products in the golf market.
Reason: Divot breaks the norm and invites more individuals of all demographics to play and learn the game.
Solution: Divot provides all the necessary equipment (besides the clubs) to start your journey as an amateur golfer and offers comforting language that makes you feel better about losing your round of balls.
*Awarded